POMLAB (Public Opinion & Media Lab) is a research laboratory based at the Department of Social and Political Sciences, University of Milan. It aims to collect and analyze data, from population-based online survey experiments to large-scale analysis of social media and other digital data that capture the multifaced manifestations of public opinion in Europe.
The Lab includes faculty and doctoral students who work on issues related to public opinion, media and political communication – from political/ideological orientations to vote choices, from social identity markers to social prejudice displayed through social media, from the media agenda and news frames to political communication from party leaders, from campaign events to digital movements of opinion.
POMLAB’s main lines of research are (1) new forms of digital engagement, public opinion and collective action in social media; (2) politicization of prejudice toward ethnic and religious out-groups. In addition to research activities, the Lab promotes seminars and workshops on “Social media, Methods, and Politics” in cooperation with NASP (Network for the Advancement of Social and Political Studies) doctoral programmes.